Sometimes keeping things simple yields the best results. This is particularly true for start-ups and small businesses.
Don’t get sucked into complex (and expensive) systems of control or ‘improvement’.
Stick to the basics.
Set realistic goals (consistent with your declared mission and vision). If the goals are long-term, set intermediate targets.
Communicate those goals/targets throughout the organisation (especially to those who can influence them).
Make sure staff have the skills and support needed to realise those goals.
Measure progress towards those goals.
Review the measures regularly and take corrective action where they indicate a lack of expected progress.
Reward those who excel in their work and accelerate progress towards goals.
Ensure the goals stay relevant as conditions or circumstances change.